I have often said that content in learning functions as a McGuffin (or MacGuffin - you can spell it both ways) - you need it to drive the plot forward, but it can be almost anything. This video features Alfred Hitchcock explaining the concept. "Despite the supposed centrality of the MacGuffin, the movie is always about something else... Hitchcock explains: The main thing I've learned over the years is that the MacGuffin is nothing. I'm convinced of this, but I find it very difficult to prove it to others."
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